New York Times: “A joint might never be as easy to access as a can of beer or a cigarette. But thousands of people and millions of dollars are hard at work to make it as predictable and dependable as one. Call it the Bud Light-ification of bud.  There’s a pressing economic reason for the pot industry to get better if it is to survive, aside from its formidable legal challenges. The plant is relatively cheap and easy to grow, and not complicated to process either. Left to the whims of the open market — meaning ignoring taxes and regulations — the price of a joint could plummet to the price of a tea bag or a packet of sugar. So how will investors help the market mature while still making money?”